The TAKING BACK BEAUTY Movement Manifesto

Tara Starling is an international celebrity makeup artist, best-selling author, entrepreneur, and visionary and I am honored to call her a friend. She is on the forefront of a movement called Taking Back Beauty and I wanted to share her manifesto and vision with you. If it resonates with you, I’d encourage you to Join The Movement!

We are the 99%.

We are the real women you see everyday, in your homes, your offices, your schools, and your hearts.

We are NOT just blank canvases of flesh, created to sell your cars, your drinks, your perfume, and your underwear.

We are Individual Masterpieces, created to live, learn, dream, serve, achieve, build, lead, and love.

What we think is much more interesting than what we wear, and how we live is far more important than how we look.

For too long we have been told that our worth is based on our weight, our loveability is limited by our looks, and that beauty is not something we already have, but something we always have to buy.

The ugly lies of this Beauty Myth have poisoned our beliefs, convincing us that unless we look like the impossibly perfect, artificial images manufactured for us by the media, we are NOT beautiful, we are NOT worthy, and we will NEVER be enough.

We have watched with horror as our sisters and friends, our mothers and daughters literally starve their bodies to death in order to feed the lies that say they can never, never be thin enough.

We have stood by in despair and fear as the women we love stay in abusive, dangerous relationships because they don’t believe they are worth more.

We have been lied to our entire lives about who we are, how we should look, and what we can become.

And we have FINALLY had enough…

The time has come, and we are


We are creating a new paradigm of Beauty.

We are debunking the Beauty Myth that holds women captive in the self-destructive pain of impossible comparison.

We are creating a world where society defines BEAUTY less by how we look, and more by how we live.

And we are demanding that companies who perpetuate the lies of The Beauty Myth simply change their advertising methods to depict women in a way that is socially responsible.

We are REAL women, and we have REAL power to create a more beautiful world.

We will unify our voices to send a powerful message that cannot be ignored, and we will join our ranks to create an unstopable force that cannot be resisted.

We will no longer allow a few individuals to arbitrarily define BEAUTY for the rest of us.

We will no longer permit companies to stay in business who treat women as nothing more than advertising props.

And we will no longer tolerate the media and beauty industry teaching our 8 year old’s that they need to STOP EATING in order to be beautiful.

We make 85% of all purchases, and we will vote with our dollars to ensure that our directive is being both heard, and heeded.

The Dalai Lama has said that “The Western woman will save the world.” And we will.

Because the moment a woman realizes her true worth and sees her own Beauty, EVERYTHING within and around her changes.

The beauty we see in ourselves becomes the beauty we create in the world.
2012 is prophesied to be the year when the world comes to an end.

We are TAKING BACK BEAUTY, and this will be the year that a beautiful new world begins. We will galvanize our hearts and unify our voices.

We will declare what we know to be true in our own personal Beauty Manifestos, and we will inspire other women to do the same.

We will Debunk the Beauty Myth, Take Back our Beauty, and create the Beautiful change we all want to see in the world.


If you’re moved by the Taking Back Beauty Movement, check out Tara’s site Starling Beauty for ways you can get involved.

4 thoughts on “The TAKING BACK BEAUTY Movement Manifesto

  1. Lindsay, I think you would absolutely LOVE Tara as well! She has a huge heart and is such an advocate for good. In fact, she recently started Soulfood USA to help feed and care for homeless people, starting in SLC and then moving outwards in the country.

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