H&M Takes Heat for Photoshopping Models’ Heads Onto CGI Bodies

This week, H&M has been taking heat when they came clean about photoshopping models’ heads on a perfect computer generated body for their Shop Online. Instead of using real models, the fashion retail clothing company photoshops the skin color of the ‘mannequin’ to match the model’s face.

This is just one more example of how the standard is being set by computer generated perfection.

H&M Spokesman Hacan Anderson reportedly said it was “regrettable if they had led anyone to believe the virtual mannequins were real bodies’ and that wasn’t their intention.” Sooo why not just use mannequins to avoid the confusion?

What is your response to this?

8 thoughts on “H&M Takes Heat for Photoshopping Models’ Heads Onto CGI Bodies

  1. Retouching seems somehow more acceptable since it's working on something you had to begin with. Amy, would you mind reposting the link? It doesn't seem to be loading properly. *EDIT: Scratch that, it's working perfectly!

    It's true — the misfortune is that people expect that's how it is. Did you see the recent headline about how often celebrities are photoshopped in magazines? I don't know how they manage to look so good on TV!

  2. Devil's advocate: the fact that they are all posed in the exact same way is a give-away that it is CGI.

    I'm not endorsing it, but I can see how people who are used to using cgi/photoshop would assume that it was obvious. Often times we take our knowledge and skill set and assume everyone else does too.

    They are marketing a fantasy, not the bikinis themselves. The sad thing is that many females hold this fantasy, and while this serves to reinforce it, if it didn't sell they wouldn't use it.

    It would be better if they could market a cause or movement. (ex: Dove, campaign for real beauty). I think more people would be swayed by the fantasy of a better future or solution.

  3. You bring up some excellent points, Jeanette. Once you start looking, it does become quite apparent that the models are CGI.

    It's true, much of the beauty and fashion industry seems to be built on the fantasy of perfection.

    Instead of complaining, we could certainly start providing a solution instead. Anyone can complain, but what are we going to do about it?

  4. I'm not acknowledging it, but I can see how humans who are acclimated to application cgi/photoshop would accept that it was obvious. Often times we yield our ability and accomplishment set and accept anybody abroad does too.

    They are business a fantasy, not the bikinis themselves. The sad affair is that abounding females authority this fantasy, and while this serves to reinforce it, if it didn't advertise they wouldn't use it.

    It would be bigger if they could bazaar a could cause or movement.

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