At Cable Car Couture, we are passionate about style and design. Our offerings are three-fold: Image Consulting, Styling, and Calligraphy + Lettering.

As Image Consultants, we pride ourselves on creating a catered experience that will make you feel remarkable. With our guidance, you’ll gain the resources you need to create a personal and professional appearance that is authentic, appropriate, attractive, and affordable — and distinctly you.

As Stylists, we tell compelling stories through imagery, providing styling and artistic direction for photos shoots. We’re adept at model direction, shopping for photo shoots, designing sets, and gathering props to support the creative vision.

As Calligraphers, we create stunning lettering designs for weddings and businesses, and provide in-person calligraphy classes to help people cultivate new skills with a modern approach.

While based out of Seattle, Washington, we have clients in Salt Lake City and Vancouver, Canada.

Curious how  we could collaborate? Let’s talk. We can explore what’s happening in your life and see if we would be a good fit.

meet sarah

sarah ward goldSarah Ward is a dynamic, creative, impeccably dressed Image Management Consultant and Editorial Stylist. After executing her first makeover in the seventh grade, she has been helping people look and feel their best ever since.

Sarah attended the Conselle Institute of Image Management, a master’s equivalent program focusing on the social and psychological effects of dress where she was personally mentored by Image Expert Judith Rasband, one of nine Certified Image Masters in the world.

She has provided styling for photo shoots for names such as COACH, Calvin Klein, Swarovski, Rodan and Fields (founders of Proactiv), Eddie Bauer, and John Varvatos.

Sarah is adept at seeing the versatility of an item of clothing, as evidenced by her Wear One Piece Five Ways series, helping people maximize their clothing dollar by increasing the number of ways to wear the clothing they already own.

On the topic of personal and professional appearance, Sarah has presented to Brigham Young University, Utah Valley University, Business Networking International (BNI), and Startup Princess.  She has been featured on Classy Career Girl, Job Club Radio, Good Things Utah, and BrideAccess TV.

Photo by Justin Hackworth
Photo by Justin Hackworth

Sarah is an avid calligrapher, flamenco dancer, award-winning costume fanatic, and cat lover. She lives in Seattle, Washington with her husband Tim and kittens Ginger and Max.


calligraphy BIO

brush-calligraphy-class-seattle-12Sarah Ward took her first calligraphy class in the 6th grade and fell in love with the art form. She rediscovered modern calligraphy as an adult and has since studied under calligrapher and hand letterer Molly Jacques.

With a background in education (she taught piano for ten years, teaching at the Sarah McLachlan School of Music and Tom Lee Music School), Sarah teaches her students established lettering techniques and practical application. Sarah’s teaching style is warm, demonstrative, and informative and she frequently receives rave reviews from her students.